I’ve always been drawn to building from scratch — the part where nothing’s built yet and everything needs figuring out.
Most recently, I was the second full-time team member at a consumer brand, working alongside the founders to put every operational system in place as the company scaled. Within 8 months I’d moved into a VP role. By year three, the company had reached $4.6M in revenue, launched into 1,700 Walmart stores, and taken a new product line from concept to $2.3M projected.
Before that, I spent four years at a nonprofit — starting as EA to the Executive Director, moving into Director of Operations about a year and a half in, and eventually leading growth initiatives as Director of Growth. I was part of prototyping a new program and SaaS tool while building the operational foundation to support it.
Now I bring that experience to client projects — operations, systems, e-commerce, websites, marketing audits, tech stack modernization, rapid prototyping. I think in systems and I’m just as comfortable building a reporting dashboard as I am redesigning a website or scoping out an MVP.
Originally from the UK, based in Charlotte, NC. I care about craft, clarity, and building things that last longer than the project.
“Mica brings a rare combination of strategic thinking, operational discipline, and strong leadership presence. She has an exceptional ability to step into complex situations, bring clarity to competing priorities, and ensure teams stay focused on the initiatives that truly move the business forward.”
“I always had full trust in Mica’s ability to handle any task or project that she led.”
“Initially brought on as an assistant, Mica’s role quickly expanded due to her exceptional skills and proactive approach. She played a pivotal role in shaping our overall strategy, operations, and marketing efforts.”
You know the cost upfront
Clear scope, fixed price, delivery date. No hourly billing, no scope creep, no surprises.
It gets done quickly
I move fast. You get updates at milestones, not meetings. Most projects wrap in days, not months.
Your team owns it from day one
Every deliverable is fully documented with a video walkthrough and 30–60 days of support built in.