About

You might know me as Mica Palmer.

A decade inside growing companies, working alongside founders to put the systems in place to scale. Now I do it for yours.

01
The Story

I’ve always been drawn to early-stage chaos — the part where nothing’s built yet and everything needs figuring out.

Most recently, I was the second full-time team member at a consumer brand, working alongside the founders to put every operational system in place as the company scaled. Within 8 months I’d moved into a VP role. By year three, the company had reached $4.6M in revenue, launched into 1,700 Walmart stores, and taken a new product line from concept to $2.3M projected.

Before that, I spent three years at a nonprofit — starting as EA to the Executive Director, moving into Director of Operations about a year and a half in, and eventually leading growth initiatives as Director of Growth. I was part of prototyping a new program and SaaS tool while building the operational foundation to support it.

Now I bring that experience to client projects — operations, systems, e-commerce, websites, marketing audits, tech stack modernization, rapid prototyping. I think in systems and I’m just as comfortable building a reporting dashboard as I am redesigning a website or scoping out an MVP.

Originally from the UK, based in Charlotte, NC. I care about craft, clarity, and building things that last longer than the project.

Every project comes with full documentation, a video walkthrough, and 30–60 days of support — so your team can own it from day one.
Mica Jane
02
By the Numbers
10
Years inside growing companies
$4.6M
Most recent company revenue
8 mo
From 2nd team member to VP
3
Roles held across 3 years at a nonprofit
One of the sharpest operators I’ve worked with. Extremely skilled at building and connecting systems, establishing and documenting SOPs. She asks great questions. She thinks critically. And she cares deeply about doing things the right way.
Sean Conlon
CEO, 25|29 Ventures
I always had full trust in Mica’s ability to handle any task or project that she led.
Zubin Desai
Founder & CEO, Realize
Initially brought on as an assistant, Mica’s role quickly expanded due to her exceptional skills and proactive approach. She played a pivotal role in shaping our overall strategy, operations, and marketing efforts.
Robin R.
Founder & CEO, WITT
03
How I Work

You know the cost upfront

Clear scope, fixed price, delivery date. No hourly billing, no scope creep, no surprises.

It gets done quickly

I move fast. You get updates at milestones, not meetings. Most projects wrap in days, not months.

Your team owns it from day one

Every deliverable is fully documented with a video walkthrough and 30–60 days of support built in.

Let’s build
something that works.
Tell me what you’re working on. Fill out the form and I’ll be in touch within 2 business days.
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