Founding team member
Early trust at a company starting from zero
Revenue roughly doubled
Built the operational foundation that made growth possible
0 → 1,700 stores
Walmart distribution in year one. All applicable stores by year two.
9-figure advisory
Currently working with companies at serious scale
I've worked across CPG, healthcare administration, nonprofit organizations, Amazon/Walmart brand management, wellness startups, and real estate.
“Start with what's actually broken”
Every engagement begins with understanding the real problem, not just the symptom. I ask questions. I look at the edges. That's where the real work lives.
“Build for handoff”
Everything I build is documented and designed for your team to maintain. I'm not interested in being the person you call every time something breaks.
“Defined scope, clear timeline”
We agree on scope before any work starts. Most clients know what they're getting and when they're getting it before I've written a line of code or a line of documentation.
“One of the sharpest operators I've worked with. She asks great questions. She thinks critically. And she cares deeply about doing things the right way.”
Sean Conlon
CEO, 25|29 Ventures
“Her strength in operational systems and automations is exceptional. She doesn't just create processes — she builds scalable solutions that make businesses run better.”
Matthew Foxcroft
Founder, Liquified RV
“Consistently organized, dependable, and very on top of the details that kept everything running smoothly. She brings a high level of consistency and professionalism to her work.”
Tyler Fackrell
Financial Operations, Liquified
“I always had full trust in Mica's ability to handle any task or project that she led.”
Zubin Desai
Founder & CEO, Realize
“Mica played a pivotal role in shaping our overall strategy, operations, and marketing efforts. Her contributions laid a solid foundation for our future growth.”
Robin Ruiz
Founder & CEO, WITT
“Working with Mica was a pleasure from start to finish. She addressed details I hadn't even considered: thorough testing strategies, clean log output, error handling. Two zoom calls and a dozen emails and the scope of the project was done.”
James
Healthcare billing client · 5.0
“Mica was awesome to work with. Super clear communication, went above and beyond, and got it done way faster than I expected.”
Wil K.
Real estate client · 5.0
100% Job Success Score on Upwork across all engagements.
You may know me as Mica (Jane) Palmer on LinkedIn or Mica P on Upwork — same person, preferred name.