Selected Work

What I’ve worked on.

A decade inside growing companies, working alongside founders to put the infrastructure in place as they scaled.

Case Studies
Operations

Consumer brand, $4.6M by year three — operations built from scratch

Joined as the second full-time team member, working alongside the founders at a company in its first year. Over 18 months, put every operational system in place — inventory tracking, fulfillment, ERP, EDI, financial reporting, onboarding — as the company scaled into Walmart and launched new product lines. Became VP within 8 months.

$4.6M
Revenue by year three
1,700
Walmart stores Y1
8 mo
To VP

One of the sharpest operators I’ve worked with. She asks great questions. She thinks critically. And she cares deeply about doing things the right way.

Sean Conlon / CEO, 25|29 Ventures
Product Launch

New product line, $2.3M projected — concept to market

Coordinated formula development, co-manufacturer sourcing, supply chain buildout, financial modeling, and go-to-market strategy for a 4-product line extension.

$2.3M
Projected
4
Products
Key deliverables
  • +Unit forecasting
  • +Co-man secured
  • +Supply chain documented
  • +Pricing model
Systems

Tech stack overhaul — spreadsheets to integrated systems

Built the company’s integrated tech stack from the ground up — evaluating 10+ platforms, implementing ERP, EDI, expense management, and automated order routing as the business scaled.

6+
Systems
77%
Saved on integration costs

Mica played a foundational role in building the systems we still rely on today. Her strength in operational systems and automations is exceptional—she doesn’t just create processes, she builds scalable solutions that make businesses run better.

Matthew Foxcroft / Founder, Liquified RV
Nonprofit

Grief & post-traumatic growth nonprofit, 3 roles over 4 years — operations to growth

Started as EA, promoted to Director of Operations within 18 months, then Director of Growth. Built HR infrastructure, implemented Salesforce CRM, systematized fundraising operations, and secured major partnerships — all while the organization scaled its team, launched new programs, and developed a SaaS platform.

3
Roles
4 yrs
EA → Dir. of Growth

I always had full trust in Mica’s ability to handle any task or project that she led, and never had to worry about her putting her best effort into all things.

Zubin Desai / Founder & CEO, Realize
Things I’ve shipped
ADA Compliance Scanner homepage
SaaS Product

ADA Compliance Scanner ↗

Pay-per-scan WCAG 2.1 auditor targeting the April 2026 government compliance deadline. Automated crawling, AI-generated fix instructions, and Stripe checkout — concept to revenue.

Next.jsPlaywrightClaude APIStripePostgres
micajane.com homepage
Portfolio Site

The site you’re on right now

Designed and built from scratch — custom design system, dynamic OG images, analytics, embedded forms, and optimized for every device down to iOS Safari edge cases.

Next.jsTypeScriptTailwind CSSVercel
DTC Brand2017–2020

Evan & Jane

Founded and operated a women’s lifestyle brand — product curation, creative direction, Shopify storefront, editorial marketing, and community-driven sales.

ShopifyE-CommerceBrand DevelopmentMarketing
How we work together

Every engagement is project-based. We agree on a clear scope, price, and delivery date together before anything starts.

Quick Build

1–2 weeks
  • +Workflow automation
  • +Dashboard or report
  • +Tech stack audit
  • +Internal tool or template
Most common

Systems Build

2–4 weeks
  • +System migration
  • +E-commerce ops setup
  • +SOP documentation
  • +Website design & build

Operations Overhaul

4–8 weeks
  • +Full ops infrastructure
  • +Multi-system integration
  • +Growth strategy + execution
  • +Process redesign across teams
Every project includes — so your team can own it from day oneFull documentationVideo walkthroughRevision rounds30–60 days of support
What I work on
Website design & buildsE-commerce operationsTech stack audits & modernizationSystem migrationsWorkflow automationReporting dashboards & KPI systemsOperational infrastructure & SOPsMarketing strategy & auditsInternal toolsFinancial reportingRapid prototyping & MVPsPitch decks & presentations
Quick Start

Defined scope, clear deliverables, ready to go. Fill out the form and I’ll send a proposal within 48 hours.

Website Audit

Performance, UX, SEO, and tech stack review with a prioritized report and video walkthrough.

Typically 3–5 days

Workflow Automation

One fully built, tested, and documented automation connecting your tools.

Typically 5–10 days

Website Design & Build

Custom-designed, responsive, documented, with 30 days of support. Not a template.

Typically 2–4 weeks
Get started →
Let’s build
something that works.
Tell me what you’re working on. Fill out the form and I’ll be in touch within 2 business days.
Start a project →