Writing

Practical guides on systems, AI, ADA compliance, and ecommerce operations.

Website AuditsMay 7, 2026 · 8 min read

The ADA Compliance Checklist for Ecommerce Sites

8,800 ADA lawsuits targeted ecommerce in 2024. Here's a complete WCAG 2.1 checklist for Shopify and ecommerce stores — grouped by category with specific criteria references.

AI Search VisibilityMay 7, 2026 · 7 min read

How to Get Your Business Into AI Search Results

Founders ask why their business doesn't show up in ChatGPT or Perplexity. The answer is GEO — Generative Engine Optimization. Here's what it actually requires.

Systems & AutomationMay 7, 2026 · 7 min read

When Shopify-QuickBooks Integration Apps Aren't Enough

A2X and Webgility handle most ecommerce accounting integrations. Here's when they stop working, the specific failure modes, and what to do instead.

AI Setup & AdoptionMay 7, 2026 · 8 min read

How to Set Up Claude for an Operations Team

A practitioner's guide to deploying Claude AI for an operations team — which plan, how to write system prompts, specific workflow examples, and what not to do.